July 15, 2010 New Delhi
India has a growing market of cruise bikes with heavy engine, the top affluent Indian’s are demanding for these kinds of bikes. Iconic motorbike maker company Harley-Davidson is going to add two new dealerships in Bangalore and Mumbai by the end of September. It already has three dealerships in Chennai, Delhi and Chandigarh.
MD, Harley-Davidson India, Anoop Prakash said that, “India is an important market for us. The total numbers of models that we are offering in India are 12. The interest for our products has been pretty uniform.” Range of these bikes would vary from Rs 7 Lakh to 35 Lakh.
Prakash said that “Harley-Davidson had prepared a rough plan for its future course in India. Any plan of opening up other dealerships would be taken based on how the market grows”. “If it grows then even we would be setting up more dealerships,” Prakash added.
HOG (Harley Owners Group) is a exclusive group of Harley bike owners from all over world, the group come together at a place for a long cruise and Harley-Davidson will bring this group to India also.
Director (marketing), Harley-Davidson India, Sanjay Tripathi, said that, “We are going to bring the HOG to India; globally it has a membership of 1.4 million Harley bikers”. Most Harley bikes owners were a mix of businessmen and working professionals.
Prakash said that, “There has been a cross section of people in India interested in our bikes, they cut across various age groups. It’s about the biking experience that glues everyone together”.
ICICI Bank and Harley-Davidson have a tie-up for financing.
